The Brief .
Our client, an established water-jet and laser cutting specialist, had an existing website, and were paying a company to optimise the website on their behalf. However, the website had not improved its ranking in the previous 12 months, and the company were paying for sponsored visibility through Pay-Per-Click. Our brief was to re-design the website, and undertake and SEO campaign to boost the rankings, generate enquiries and sales.
Initially, we re-designed the website, making significant improvements to both the aesthetic appearance and – far more importantly – to the site’s visibility to search engines. Following the re-design, we implemented a “blitz” SEO campaign, to achieve high search engine rankings within a short time period and generate enquiries. Our SEO activities included:
- Optimised coding
- Keyword analysis
- Competitor analysis
- Keyword, title and description submission for every page
- Regular submission to all relevant search engines
- Submission to directories
- Link-building activities
- Article authorship and submission
- PR and publicity
- Online Social Network promotion
- Promotional and PR activity
The company is experiencing successful growth. Visible continue to partner the company as their “outsourced sales and marketing department”, taking an active involvement in the business.
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