Visible Marketing by Design

Recession-Proofing your Business

During a recession, most businesses will lose customers. Some will go out of business, some will be tempted away by hungry competitors, and those retained may simply spend less. While most companies respond – quite rightly – by cutting unnecessary costs, the key challenge is to replace lost customers as cost-effectively as possible. Here are a few proven ideas to help you find new customers and not only survive the recession, but flourish!

Should you go hunting or fishing?

All businesses are interested in finding new customers – particularly in a time of recession, when existing customers are likely to be spending less, or even worse. Employing the most effective methods of “catching” new customers is a key driver to ensuring success: the choice, in broad terms, is between hunting and fishing.

How do customers find your services or products?

Over the recent few years, there has been a revolution in the way that consumers find services or products. For organisations selling B2C products or services, these changes have immense impact on the way their products are marketed.

Pull or push?

Over recent years, marketing has moved from an approach of ‘push’ to one of ‘pull’. How do these changes affect the way businesses will attract new customers in the months and years to come?

Hints & Tips for SEO

In th 21st Century, Search Engine Optimisation (SEO) is one of the key drivers to ensuring the success of a company. Without effective SEO, a website is unlikely to be an effective tool. We hope that you find these tips valuable.

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Corporate Communications

Corporate communications can refer to anything from corporate brochures and marketing materials to health and safety policy statements and other internal communications .

Perfectly created corporate communications require a broad range of skills and inputs: from stunning design to professionally authored copy to a marketers understanding of the organisations aims for its audience. e-news Visible cover all these bases, by employing professional designers, commercial authors, and marketing professionals.