Visible Marketing by Design

Recession-Proofing your Business

During a recession, most businesses will lose customers. Some will go out of business, some will be tempted away by hungry competitors, and those retained may simply spend less. While most companies respond – quite rightly – by cutting unnecessary costs, the key challenge is to replace lost customers as cost-effectively as possible. Here are a few proven ideas to help you find new customers and not only survive the recession, but flourish!

Should you go hunting or fishing?

All businesses are interested in finding new customers – particularly in a time of recession, when existing customers are likely to be spending less, or even worse. Employing the most effective methods of “catching” new customers is a key driver to ensuring success: the choice, in broad terms, is between hunting and fishing.

How do customers find your services or products?

Over the recent few years, there has been a revolution in the way that consumers find services or products. For organisations selling B2C products or services, these changes have immense impact on the way their products are marketed.

Pull or push?

Over recent years, marketing has moved from an approach of ‘push’ to one of ‘pull’. How do these changes affect the way businesses will attract new customers in the months and years to come?

Hints & Tips for SEO

In th 21st Century, Search Engine Optimisation (SEO) is one of the key drivers to ensuring the success of a company. Without effective SEO, a website is unlikely to be an effective tool. We hope that you find these tips valuable.

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Design and Print

Visible offers the full range of design and print services: everything from complex ‘glossy’ product catalogues to straightforward printed stationery. For new ventures, we offer a range of stationery packages designed to get you started.

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Visible Marketing by Design can boast many years experience in the design of printed materials, together with the management of the printing and production process.

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Visible specialize in the design and production of effective printed marketing communications. Whataver form of printed material you require, Visible can help: