Visible Marketing by Design

Recession-Proofing your Business

During a recession, most businesses will lose customers. Some will go out of business, some will be tempted away by hungry competitors, and those retained may simply spend less. While most companies respond – quite rightly – by cutting unnecessary costs, the key challenge is to replace lost customers as cost-effectively as possible. Here are a few proven ideas to help you find new customers and not only survive the recession, but flourish!

Should you go hunting or fishing?

All businesses are interested in finding new customers – particularly in a time of recession, when existing customers are likely to be spending less, or even worse. Employing the most effective methods of “catching” new customers is a key driver to ensuring success: the choice, in broad terms, is between hunting and fishing.

How do customers find your services or products?

Over the recent few years, there has been a revolution in the way that consumers find services or products. For organisations selling B2C products or services, these changes have immense impact on the way their products are marketed.

Pull or push?

Over recent years, marketing has moved from an approach of ‘push’ to one of ‘pull’. How do these changes affect the way businesses will attract new customers in the months and years to come?

Hints & Tips for SEO

In th 21st Century, Search Engine Optimisation (SEO) is one of the key drivers to ensuring the success of a company. Without effective SEO, a website is unlikely to be an effective tool. We hope that you find these tips valuable.

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Vehicle Livery

Whether they have a single vehicle or an entire fleet, many companies find that their vehicles represent a key marketing opportunity, and effective advertising. Visible offer full design and application, including reflective vinyl applications which provide good visibility in poor light.

For many business, their vehicles represent a significant opportunity to communicate their company image and style, and describe their services. This is certainly true for all trades-based companies, transport businesses and home-delivery retail businesses.

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If your business has vehicles on the road, then it is important that the messages being communicated by these vehicles are the ones that you want to communicate: not just through the actual wording, but the style and quality of design. A stunning, imaginative livery design can really set a business apart from an amateurish, poorly-worded livery.

Visible specialise in the design and delivery of vehicle liveries.

VIVE LA DIFFERENCE

old fleet van

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design presentation

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finished van

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IF YOU WOULD LIKE TO FIND OUT HOW VISIBLE MAY BE ABLE TO HELP YOU
SET YOUR BUSINESS APART,
CONTACT US TODAY!