We know it’s a dreadful cliché, but we can’t think of anything more apt than “fail to plan and you plan to fail” as a statement of the importance of planning in business.
Whether you are starting up a business, launching a new product, re-launching an existing brand, or seeking to attract new customers for an existing product, it is essential to have a realistic, working business plan to guide you.
A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business. Through our planning expertise, Visible helps our clients understand where they are, where they want to be, and how to get there.
We help businesses grow through clear planning, creating differentiation and helping them to find new clients. When planning a launch or campaign, there are many elements that should be considered. By starting with the ‘big picture’ - developing strategy and working through to detailed campaign plans, Visible helps our clients to understand their chances of success, and maximise these chances through detailed planning and artful delivery.