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Media and Advertising Planning

Effective advertising requires planning, knowledge and expertise – simply placing an advert in the paper will rarely work.

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In order to ensure that your advertising is effective and economical, Visible use their expertise through the following process:

  • Consumer market research:

    to ensure that the message will reach the required audience, will be understood, and will generate the required number of enquiries, bookings or sales. This research will ensure that your advertisements are placed in the media most likely to succeed, whether this is poster, press, TV, radio, buses, email, or T-shirts, for that matter.
     
  • Media planning and buying:        

    to ensure that your campaign reaches the required audience, at the most economic rates possible.
      

  • Advertisement design:

    creating powerful inserts that set your brand, product or service apart from the crowd.
       
  • Analysis and review:

    to ensure that targets are achieved, and placements altered as and when required.

Through our expertise and knowledge of what works in the marketplace, Visible can help to ensure that our clients reach their intended audience with the maximum effectiveness. Through our creativity, we can ensure that your message is communicated with maximum impact. Through our focus on cost-effectiveness, we can ensure that you recieve the best possible return on your advertising spend. In many cases, we increase our clients enquiries, bookings and sales, while actually reducing their overall costs.

 

 

 

 IF YOU WOULD LIKE TO FIND OUT HOW VISIBLE MAY BE ABLE TO HELP YOU
PLAN YOUR CAMPAIGN,   CONTACT US TODAY!