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Strategic Planning

Selling and marketing without a strategic plan is like setting out on a journey without having any idea about where you are going and how you are going to get there. A strategic plan provides you with a destination, and a map of how to get there.

 

Visible can help you to develop a marketing strategy that will work for your business, or complete a full ‘health-check’ on your current sales and marketing efforts. By having a well-planned, focused approach to developing your business, you will generate increased sales while saving money, through cutting out wasted or ineffective marketing expenditure.AB

Although – by its very nature – strategic planning requires a unique approach to each individual business and set of circumatances, in general, our approach involves the following processes:

1. Consultation   

2. Investigation and feasibility assessment:

This process ensures that nothing is taken at face value, and that all assumptions are challenged to ensure that decisions are based on facts, rather than “gut instinct”. We’ll leave the instinctive decisions to you! Our job is to provide good information on which to base these decisions. Assessing the feasibility and viability of a potential business opportunity involves taking nothing at face value, but looking at everything from the size of the potential market, assessing market trends and the market-testing of product ideas and proposals

3. Developing strategy

Strategic development is about providing an outline plan to enable clients to achieve their aims, within the framework provided by the detailed understanding of the market and the competition gained from Stage 2.

4. Marketing Action Plan

Leading on from the strategic plan, the Marketing Action Plan puts “meat on the bones”, by providing a detailed, step-by-step routemap towards the achievement of your aims. It will encompass all marketing steps from lead generation through to closing sales and taking payment.

 

 

 IF YOU WOULD LIKE TO FIND OUT HOW VISIBLE MAY BE ABLE TO HELP YOU
PLAN YOUR STRATEGY,   CONTACT US TODAY!