Visible Marketing by Design

Recession-Proofing your Business

During a recession, most businesses will lose customers. Some will go out of business, some will be tempted away by hungry competitors, and those retained may simply spend less. While most companies respond – quite rightly – by cutting unnecessary costs, the key challenge is to replace lost customers as cost-effectively as possible. Here are a few proven ideas to help you find new customers and not only survive the recession, but flourish!

Should you go hunting or fishing?

All businesses are interested in finding new customers – particularly in a time of recession, when existing customers are likely to be spending less, or even worse. Employing the most effective methods of “catching” new customers is a key driver to ensuring success: the choice, in broad terms, is between hunting and fishing.

How do customers find your services or products?

Over the recent few years, there has been a revolution in the way that consumers find services or products. For organisations selling B2C products or services, these changes have immense impact on the way their products are marketed.

Pull or push?

Over recent years, marketing has moved from an approach of ‘push’ to one of ‘pull’. How do these changes affect the way businesses will attract new customers in the months and years to come?

Hints & Tips for SEO

In th 21st Century, Search Engine Optimisation (SEO) is one of the key drivers to ensuring the success of a company. Without effective SEO, a website is unlikely to be an effective tool. We hope that you find these tips valuable.

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IK9 Security

The Brief .

Our client, a security company specialising in the training and handling of security, sniffer and bomb detection dogs was looking for assistance in setting their company apart from the crowd. Our brief was to create a unique identity for the company, and to provide direction in the development of a sales and marketing plan.

Our Contribution

Having worked as design and marketing partners with IK9 for several years, the contribution made by Visible covers many areas of the client’s development. These contributions include:

Creating a corporate image and identity
Website – design, development and promotion
Sales launch campaign – from building databases of potential clients, through making contact with clients, sending sales letters, emails, and attending sales meetings through to closing deals
Stationery – letterheads, compliment slips, business cards….etc
Marketing literature – brochures, folders and product information sheets
Promotional and PR activity

ik9stat i-gard

The Results

The company continues to go from strength to strength. Regular monthly review and planning meetings with Visible provide valuable direction and focus, as the company breaks into new markets and lands new clients.

What The Client Says about Visible

“We really appreciate the work that Visible put in to help drive our business forward.”

Sue Titley, Managing Director, IK9 Security Ltd

To have a look at the IK9 website, click here

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