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PR & Publicity

 Public relations can be a highly cost-effective method of gaining exposure to an intended audience.

  Common activities include:-

  • Planning and delivering press and news releases
  • Arranging conferences and seminars
  • Working with the press and other media to build the profile of a business and its activities
  • Employee relations

PR is aimed at building profile with potential customers, and to establish a rapport with employees, customers, investors or the public in general. As part of an integrated sales and marketing approach, good PR and publicity can play an essential, valuable role.

Publicity involves a more expansive approach than relying on press and the media. More creative examples of publicity include:

  • Art exhibitions
  • Event sponsorship
  • Arrange a speech or talk
  • Make an analysis or prediction
  • Conduct a poll or survey
  • Issue a report
  • Take a stand on a controversial subject
  • Arrange for a testimonial
  • Announce an appointment
  • Stage a debate
  • Organize a tour of your business or projects
  • Issue a commendation

The advantages of publicity are low cost, and credibility. New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Visible Marketing by Design boast many years experience in PR and publicity, both at a corporate, personal and small business level.

 

 

 

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GROW YOUR BUSINESS,   CONTACT US TODAY!