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The Sales & Marketing “Toolbox”

In order to be successful, sales people need to possess a full range of tools. By ensuring that your sales people are fully equipped, you can give them the best chance of success with every potential client they faceSee full size image 

The “salesman as plumber” analogy is almost a truism- in the same way that a plumber, if he is able to cope with any situation, will need a fully equipped toolbox, so will a sales person, if he or she is to be successful. Whereas the plumber will need to take the right tool from his toolbox to help him with each job, so does the sales person.

Visible have a rich history in the design and production of sales tools.

A fully equipped sales tool box may include….

  • Standard letters – professionally authored and presented
  • eMailshots and electronic letters – which can be personalised towards individual recipients
  • Telephone canvassing scripts
  • Brochures and leaflets
  • Business cards
  • Product features and benefits
  • Give-aways and promotional items (everything from the old ‘staples’ of mugs, pens and desk pads to the more imaginative bespoke promotional items)
  • Canvassing records
  • Sales records and CRM systems
  • Target client database
  • Full training – equipping the sales person with the personal tools required for success

 

 

 

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