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Viral Marketing

Viral marketing techniques can create a real aura around a product. It works by creating a network of interested people who act as “unpaid marketers” for the product, spreading the gospel by word of mouth.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Online Social Networking sites – such as You Tube, Twitter and Facebook – are prime media for the delivery and viral growth of products or brands. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

Viral marketing is particularly effective for brands that have inherent “underground” or “alternative” qualities. The nature of social networking is that it is most attuned to brands that appear out of the maintsteam.

Visible have created several campaigns that have “gone viral”, both locally and nationally.

The techniques involved include:

  • Creating a unique image and brand
  • Developing buzzwords and slogans
  • “Astroturfing” – creating a “grass roots” movement, through radio phone-ins, social events…etc
  • Online video – through ScreenWalks and You Tube placements
  • Online social networking – through You Tube, Twitter, Facebook and other media
  • Guerrilla marketing techniques
  • Publicity campaigns
  • PR
  • Special offer referral and recommendation schemes

 

 

 

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